This morning on Macobook (yes, Facebook), I came across a post by Kyle Phillips of Precision Productions promoting his latest work: "Dey For You," sung by Marq Pierre and produced by Badjohn Republic. The name of the song immediately caught my attention—not because of the music (which is excellent, by the way), but because of the title.

 

Let me explain.

"Dey For You" showcases Trinidadian artistry at its finest. The production is polished, the vocals are heartfelt, and the mix is top-tier. But the title—rooted in Trini lingo—raises questions about its global accessibility. “Dey,” meaning “there,” is a beautiful nod to our dialect and culture. Caribbean people are proud of our sound, our slang, and our vibe. As we say in the islands, "iz we ting."

 

Still, if Soca is going global, we need to think beyond our borders. Foreign audiences unfamiliar with our dialect might not grasp the emotional weight behind “Dey.” That’s my concern. The issue isn’t the music or the message—it’s the packaging. "Dey For You" carries the heart of Trini culture, no doubt. But if we’re serious about taking Soca to the next level, we have to consider how that culture is presented to the world. A song’s title is more than a label—it’s the first invitation to connect. And while “dey” speaks to us, it might not speak to everyone. Strategic naming could be the bridge between local pride and global reach.

 

Every year we hear the same call: make Soca go global. Yet the genre is still lumped under reggae or world music on most charts. If we want Grammy nominations and international recognition, we need to be intentional. A title like "There for You" or even "Dey (There) for You" could preserve the cultural essence while widening the song’s reach.

 

Some want to stay grounded while others want to move on to bigger things, so here is the question: Should Soca evolve for international audiences or remain unapologetically Caribbean? "Dey For You" is a celebration of identity—but it also invites reflection on how language shapes music’s journey across borders.

 

Like a familiar echo in the industry, I often hear, “Stay in your lane,” or, “What do you know about music?” I’ve heard it all before. But like most listeners, I feel the vibe and appreciate good music. If we truly want Soca to grow, we need to have these conversations. We need strategy. We need vision. "Dey For You"