Why ask this question when Soca artists are all over the world performing at shows and getting paid? Here is the thing: I am now part of a growing movement out of Philadelphia called Islandvbybe Radio. I have had the opportunity to listen to many of the DJs as they ply their trade, their musical wizardry, and the music they love hearing. Initially, I was taken aback by the amount of dancehall music played on the station, but that did not really bother me because I am all for Caribbean culture. However, after listening to the Soca music played, I realized that with the amount of new songs released every year and now throughout the year, the Soca on Islandvybe is not keeping up with the amount of new music released.
Yes, some Soca artists are doing just fine, but those are the very popular ones you see on Facebook, Instagram, Twitter, and TikTok every day. Some of the female artists know how to portray themselves to attract men by the way they dress or dress little. But ask yourselves this: what about the others? There are so many talented artists out there with good music. Give them a chance to recoup their production costs and eat a little food too, please!
Soca artists make money in a variety of ways, including:
- Live performances: This is the most common way for Soca artists to make money. They can perform at festivals, concerts, and other events.
- Streaming: Soca artists can earn money from streaming services like Spotify and Apple Music. The amount of money they earn depends on the number of streams their songs receive.
- Digital downloads: Soca artists can also sell their songs digitally through platforms like iTunes and Amazon.
- Merchandise: Soca artists can sell merchandise like t-shirts, hats, and other items to their fans.
- Sponsorships: Soca artists can also sign sponsorship deals with companies like alcohol brands and clothing brands.
- Publishing: Soca artists can earn money from publishing royalties. This is when a company uses their song in a commercial or other media.
In addition to these traditional methods, soca artists are also starting to make money through new digital platforms like NFTs. NFTs are unique digital assets that can be used to represent things like music, art, and videos. Soca artists can sell NFTs of their songs or music videos to fans.
The amount of money that Soca artists make varies depending on their popularity and success. The most successful Soca artists can earn millions of dollars per year. However, even less successful Soca artists can still make a good living from their music.